Jamie Dennis — interactive CV covering career history, skills, and AI tooling work

JD
Jamie Dennis
Senior Product Manager
Luton, UK
LinkedIn My Website jamied_@hotmail.co.uk

Senior Product Manager with 11 years delivering measurable impact across e-commerce, internal systems, CMS and SaaS – spanning sport, media, telecoms, fintech and tech. I work at the strategic end of product: building the business cases and multi-quarter roadmaps that shape product-line direction, influencing priorities beyond my own squad, and turning ambiguous problems into approved, delivered outcomes. Alongside this I level up the wider product team through reusable tooling and mentoring, equally comfortable modernising back-office operations as launching consumer-facing platforms. AWS ML certified and a hands-on adopter of AI tooling.

11
Years in product
8
Industries
£3m+
Value delivered
7
Awards & nominations
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Career History

All 9 roles shown

Senior Product Manager – GWI

SaaSConsumer Insights
Jul 2025 – Present
  • Set the multi-quarter vision and roadmap for admin-system modernisation, securing leadership approval for WorkOS integration through a business case and PoC – shaping a product-line direction that underpins enterprise customer acquisition.
  • Developed the first roadmap initiative, bulk user creation, projected to reduce manual support by 26 hours per month (57%) and generate £16.3k in annual staff savings.
  • Quantified the wider admin-modernisation opportunity, projecting 350–480 resourcing hours and £25k–£45k of seat-change handling costs saved per year through bulk editing, with user-level changes making up 26% of support incidents.
  • Took ownership of the Teams Plan launch within my first three weeks, expanding scope to deliver additional customer-facing functionality; drove 2.6x growth in active users over the first year, an estimated £140k revenue.
  • Delivered the end-to-end solution for MCP and API deal creation, design to production in under a month; the OAuth2/MCP channel has since scaled from 12 users and 570 calls at launch to ~290 monthly active users and ~21k monthly calls, adopted across enterprise clients.
  • Influenced product strategy beyond my own squad to prioritise critical cookie technical debt, reducing incidents affecting internal users and customers.
  • Introduced AI-powered interactive HTML presentations and reusable Cursor automation now used across multiple teams, alongside rapid prototyping techniques that improved stakeholder engagement, accelerated feedback and enabled internal user testing.
  • Nominated for Employee of the Month three times within my first year.

Senior Product Manager – Tusker

FintechE-commerce
Dec 2022 – May 2025
  • Drove the delivery of 'Margin Administration' functionality, automating pricing processes and growing car leasing sales from 24,000 in June 2023 to 64,000 in April 2025.
  • Overhauled additional-driver licence checking, replacing manual workflows with an API-driven system, forecast to save £800k over five years by moving away from third-party providers.
  • Delivered Salesforce Communities and Marketing Cloud, streamlining client onboarding and reducing processing time by 30%.
  • Directed a cross-functional team of 10 to deliver automated credit reporting, ensuring Lloyds Banking Group compliance while improving operational efficiency.
  • Transformed excess-mileage processes by eliminating legacy practices, enabling Contract teams to engage customers earlier and cutting miscalculations by 7%.
  • Mentored a Junior Product Owner hired to handle the BAU workstream.

Senior Membership Product Manager – Cannes LIONS

Media & PublicationE-commerce
Feb 2022 – Oct 2022
  • Enhanced the streaming platform ahead of Cannes LIONS 2022, driving 8x growth in monthly traffic post-launch.
  • Achieved a 77% membership renewal rate, exceeding the 64% projection.
  • Reduced subscription plan pages from 17 to 2, delivering a 3% uplift in sign-ups within three months.
  • Launched a self-service CMS, reducing developer dependency and accelerating roadmap delivery.

Lead Product Manager – Team Niche (Reach PLC)

Media & PublicationE-commerce
Aug 2021 – Feb 2022
  • Delivered two high-profile competitions, driving a 12% increase in registrations and unlocking new sponsorship opportunities that contributed to revenue growth.
  • Designed and launched a podcast feature, lifting page views by 8% and boosting ad revenue.
  • Transformed team RAG status from red to green across all assessment areas.
  • Built an internal CMS with self-service components, minimising development reliance.

Product Manager – Ten Lifestyle Group

TravelE-commerce
Mar 2020 – Aug 2021
  • Spearheaded the integration of a key client's existing website with Ten's white-label platform, requiring over 30 newly designed and built pages in under three months and earning the company £1m in bonuses.
  • Delivered an auto-redeem feature, lifting offer conversion from 40% to 65%.
  • Managed a CMS migration to a new platform, capturing all 'as-is' flows, must-have functionality and language taxonomy across 20+ languages.
  • Optimised the dining module with Google Maps integration, improving restaurant discovery and user engagement; post-COVID, bookings increased by 1.5%.
  • Runner-Up Employee of the Year 2020 · Digital Team Member Q1 2021.

Major Launches Product Manager – EE

TelecomsE-commerce
Dec 2017 – Feb 2020
  • Built the case for an in-house accessory gallery, projected to deliver £900k in additional revenue while removing third-party reliance; this covered automated price-threshold updates, fraud risk and warehouse storage management.
  • Executed EE's largest tariff refresh, generating an additional £400k annually through new value-added propositions connected to phone plans.
  • Achieved an 8% YoY increase in digital upgrades by restructuring the recommendation-engine journey, tailored to evolving user preferences and led by data-driven insights.
  • Coached a Product Executive within the BT Sales Product Team.

Product Owner – Browse (Contract) – TUI UK & Ireland

TravelE-commerce
Jan 2017 – Nov 2017
  • Revamped premium packaged-holiday offerings, driving a 2.5% increase in conversion within two months.
  • Led the Thomson-to-TUI rebrand across all digital touchpoints.
  • Earned two awards for high-impact delivery across my first major projects at TUI.

Club Administrator – Manchester United FC

SportSaaS
Nov 2011 – Feb 2015
  • Developed the business case for a ground-breaking new DBMS, the first of its kind in football, designed to boost productivity across key departments and streamline operations.
  • Orchestrated a full analysis of current systems and architecture to assess existing integrations, identify redundant tools to retire and highlight areas for improvement.
  • Led end-to-end journey mapping, user testing and delivery of an innovative internal digital system, collaborating with stakeholders at all levels, including executives, coaching and playing staff.
  • Received 'Employee of the Month' in recognition of this work.

Systems & Extranet Administrator – PGMOL

SportSaaS
Oct 2008 – Nov 2011
  • Pioneered the development of English professional football's first online referee reporting system, leading the business case and vendor selection. The solution has since been adopted across 8 countries, demonstrating its industry-transforming potential.
  • Defined key system functionality and managed stakeholder expectations, ensuring the new online databases met launch deadlines.
  • Coordinated front-end user testing, defect lists, functionality changes and the selection of external testers to gather insights and define KPIs.
  • Promoted on the strength of delivering the first iteration of the new system.
  • This work led to being headhunted by Manchester United.

Earlier Experience – Contract Roles

2015 – 2017
  • Event Administrator – UK Sport · Aug 2016 – Jan 2017
  • Team Operations Coordinator – The FA · Feb 2016 – Jun 2016
  • Assistant Club Secretary – Millwall FC · Oct 2015 – Feb 2016
  • General Manager – Liverpool Ladies FC · Feb 2015 – Jun 2015

Skills, Tooling & Education

AI Use Cases

I actively use AI to accelerate delivery – not as a buzzword, but as a working practice embedded into my daily product work.

Interactive HTML presentations
AI-built, fully interactive – no design dependency
CMS-style editable variants
Stakeholder-editable without developer involvement
Cursor scripts & automation
Reusable scripts adopted across multiple teams
Automated user-story skill
Custom Claude skill that writes technical stories from per-product reference files, standardising story-writing across the squad
Tools & Systems
JiraConfluenceFigmaSalesforceWorkOSMiroCursorClaude / Claude DesignLovableChatGPTContentfulGoogle AnalyticsGoogle OptimizeAdobe AnalyticsHotjarMixpanelWordPressMaze
Methods & Skills
Agile / ScrumPLGOKRsDiscovery & framingIdeationPrototypingUser TestingPrioritisation FrameworksMonthly ReviewsJourney MappingStakeholder ManagementBusiness Case CreationMentoring & CoachingJSON CodingSystem Integrations / MigrationsProduct StrategyData-driven Decision MakingProduct Lifecycle ManagementCross-functional Team LeadershipMachine LearningProcess Improvement
Projects

I pursue side projects to sharpen my skills in SEO, development, design and analytics. Highlights include a full site overhaul for Fettle and Bloom, a dietitian's website, relaunching it with improved UX and search visibility to attract clients. I also collaborated on professional footballer Chris Smalling's 'ForGood', an investment company for sustainable online businesses – giving it clear branding, improving the user journey and building new functionality for business investment pitches.

Education & Development
AWS Certified Machine Learning – Specialty
Amazon · Feb 2024
Product Analytics Certification
Pendo · Feb 2024
AI for Product Management (Certified)
Pendo · Jan 2024
Certified Scrum Product Owner
Scrum Alliance · Jun 2018
HE Certificate, Professional Sport Management & Administration
CPFMA · 2014
BA (Hons) Media Production
Luton University · 2:2